21 September, 2008
Target audience / Message
I'm really targeting average adult. We are so overwhelmed by media (TV,Movies,Games,Magazines, etc...) bombarding us with artificial means to keep our youth, that we forget that we're supposed to grow old and die. We've become so fixated on youth, that many will resort to anything to retain it. It really becomes a major psychological debate about the fear of death and dying and wanting to hold on to the past to the point where the present and old age can't be enjoyed for what they are. We forget that the real source of immortality is the imprint we leave on those who've survived us.