He must be proud, tall, fit, confident/arrogant, well dressed, clean cut, middle aged/mid 50’s.
Resembling the douche bag yuppie from the, “Don’t trust anyone over 90 Touch of grey,” spot.
The audience must be sickened by this guy, but seduced by the product so they appreciate/enjoy what’s happening to him, and not to feel sorry for him.
By the end he must be broken down to show his humility.
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